Yeah, that’s some eye-catching headline, isn’t it? That’s the kind of publicity Mt. Shasta Brewing Co. of California is hoping to get with its Weed ales line.
Its marketing: the “Try Legal Weed” slogan, ”Mountain High IPA,” etc., is all about the name. Brewers do that kind of stuff (think “Grab a Hooker,” etc. from Thomas Hooker Brewing).
And, lo and behold, it’s Hooker who is contract brewing Weed Amber Ale, which is available in Connecticut. It’ll be available in New York next.
The Weed Company in Cheshire, Conn., is licensed by Mt. Shasta in the town of Weed, Calif., to produce Abner Weed Amber Ale in Connecticut.
I tried it at Eli Cannon’s in Middletown, Conn. It was pleasantly malty with an unexpected crispness. Pretty solid. It’s also available at Triple Play in Watertown, among other Connecticut pubs.
You can try Abner Weed Amber Ale at the Craft Beer and Chili Challenge, hosted by Connecticut Public Broadcasting, from noon to 4 p.m. on Sunday, August 12, at Rentschler Field in East Hartford.
Feel free to pair it with Coke.